Project COncept
and scope
There are no shortcuts to improving performance and the most effective thing you can do to maximise your performance occurs well before you step foot onto the field, court or track. The creative assets built to support the seasonal launch of 2XU’s H2-2020 collection are a reflective of this statement.
This season 2XU went digital with distribution of a full suite of imagery, video and digital sales materials during the event, complete with enhanced functionality and localised content.
370
Total Products
14
Athletes & Models
1
Jumbo Jet
11
Shoots
3
Week Production
1,850
Finished Shots
Featured products were shot for use in retail promotions as well as digital content throughout the upcoming seasonal period. This included in-store POP, product marketing assets such as swingtags, digital banners, display ads and EDM assets.
On-location brand and hero assets were captured for omni-channelled usage including imagery and videos.
Overall 370 products were captured for the publication including studio-based photography for multi-channelled B2B and D2C e-commerce use totalling a massive 1,850 image assets delivered..
